As the premier PPC Management Agency of Mumbai, we are able to handle all types of PPC campaigns that are out there. We are able to handle PPC campaigns of all the search engines as well as social networks. Not only that, we are also able to carefully choose between different type of PPC campaigns based on needs of your company. Depending on the products and services that you are selling, we choose the best PPC networks for you, as well as choose the best campaign types on those PPC networks. For example, if you are trying to get installs of your app, we will specifically go for App Install campaigns on Google, Facebook, and Instagram. Similarly, depending on your business objective, we are able to launch relevant campaigns that will get you best ROI.

Google Search Ads are one of the most popular PPC ads out there. With a team of Google AdWords-certified Professionals, we are able to professionally manage your Google Search Ads campaigns. We leverage Google Search Ads when you are trying to specifically sell a product or service on your website. In those cases, we are able to do keyword research to identify the right keywords that we need to bid for. And we do it in a way to find keywords that get your most relevant traffic at the lowest bid price. Once we have launched the Google Search Ad campaigns, we then closely analyse them to find the Search terms that users are entering to reach our ads. This gives us valuable insights regarding other keywords that we can add to the campaigns. Sometimes we are able to launch completely new campaigns based on those new sets of keywords. While launching campaigns, we ensure that our Ad copy matches what users are searching for, and then our landing page matches what user wants. So, the user’s search query, our Ad copy, and message on the landing page all of them have to fall in line, so as to be able to effectively convert a user into a customer.

Google Shopping Ads are very effective campaigns to generate direct sales. If you are selling a product for which users are typing direct search queries in Google, then Google Shopping Ads are very effective in that. The best part of Google Shopping Ads is that they are pretty easy to launch, if you know how to do that. But there are many nuances and hidden tricks of Google Shopping Ads that are able to make Shopping Ads of one competitor outshine those of the others. As one of the best Performance Marketing agencies of Mumbai, we know all those tips and tricks. We know that special offers can be added to Google Shopping Ads to get them more clicks. We also know how to include special information in the Title of Google Shopping Ads, even though Google does not give any provision for that. We are able to cleverly get around the restrictions that Google imposes on Google Shopping Ads, so as to ensure that our Shopping Ads are able to stand apart from those of your competitors and are able to generate most clicks.

If you have an app for which you are trying to generate installs, then Google App Install Ads are your best bet. Google App Install Ads are specifically meant to generate installs for your app. The best part of Google App Install Ads is that you are charged per install of your app, which means you can closely manage your budget regarding how much you want to spend for each install of your app, and how many installs you want to generate. Google App Install Ads show up in Google Search Results, Google Display Network, as well as in the Play Store. As the preferred PPC Management Agency of Mumbai, we know how to get the most installs for your app at the lowest possible prices. We are able to create highly targeted app install ads that get a good Click rate. Further, we work with you to optimize your App Store description, so that once users land on your app’s page, there is a high likelihood that they install your app.

After Google Ads, Facebook Ads are the ones that advertisers go after most. There are completely different purposes of Google Ads as well as Facebook Ads. While Google Search Ads are primarily meant to target users who are specifically searching for the product or service that you are selling, Facebook Ads are more geared towards brand building as well as generating impulse buys. But Facebook Ads need to be targeted properly to reach potential buyers. Facebook gives a lot of targeting options, starting with location, demographics, as well as behavioural targeting. We are able to completely optimize your Facebook campaigns based on all these targeting options so as to ensure that we reach the right audience who is most likely to buy your products and services. One more important use of Facebook campaigns is Facebook App Install Ads. Like Google, we can generate App Installs from Facebook as well, and in those cases,we also need to pay based on per apps installed. Another use of Facebook campaignsis App Engagement Ads; basically getting those users back to your app who already have the app installed, but aren’t using that. As one of the best Facebook Ads Management Agencies, we are able to manage all these type of ad campaigns effectively. Some of these ad campaigns also require technical changes to your website and app, and we are able to closely work with your technical team to get those done.

Facebook Remarketing Ads are another popular campaign type that can be launched on Facebook. You can use it to reach out to people who have already visited your website. But Facebook Remarketing Ads are much more powerful than just that. There are a lot of rules that can be setup in Facebook Remarketing Ads, and as your premier Facebook PPC management agency, we will take care of all that. We know that Facebook Remarketing Ads can be targeted specifically to users who have not visited your website for a specific number of days. Or, you can run Facebook Remarketing Ads dynamically, so as to show ads of those products to a user who has already seen on your website. And finally, you can run Facebook Remarketing Ads on cross devices to ensure you are able to reach the user wherever he is. We are able to optimize Facebook Remarketing Ads to their maximum potential so as to get the users back to your website and convert them into customers.

Instagram Ads are almost as powerful as Facebook Ads. Even though Facebook gives a direct option to run Facebook Ads on Instagram as well, but it is always better to create separate Ads for Instagram so as to use Instagram to its full potential. There are various campaign types that can be run on Instagram, and it is best to go with Instagram for the products and services that are visually appealing. For example, if you are trying to sell clothes, then Instagram can be a very effective medium for that. As one of the best Instagram Ads Management Companies of Mumbai, we know how to take full advantage of different types of Instagram Ads. In some cases we might run simple image ads, while in other cases, we might run carousel ads, while in yet another case, we might run Video Ads on Instagram. So, depending on the type of product and service you are trying to sell, we will choose the right campaign type for you to run on Instagram.

When most of the PPC management companies of Mumbai create PPC plans for their customers, they primarily focus on Google and Facebook Ads. Most of them completely ignore Bing, primarily because they don’t have enough experience running Bing Ads. However, Bing can be a hidden arrow in your arsenal. Even though it will generate less clicks, but it normally costs even lesser, while still getting targeted customers. So, if you are looking to get some more customers, but at much lesser incremental cost, then Bing Ads is something that you should definitely explore. As your PPC agency in Mumbai, we know the best ways to leverage Bing Ads, so as to get more traffic to your website at a much lesser cost.

LinkedIn is a professional Social Media network. Not many people realize that you can run ads on LinkedIn as well. A downside of LinkedIn is that ads are normally more expensive than Google or Facebook Ads, but a big upside is that you can directly target decision makers with LinkedIn ads. So, if you have a B2B product or service, then LinkedIn can be a very powerful tool for that, to reach out to exactly those people who will use the type of product or service that you are selling.

Finally, we come to Twitter Ads. Twitter Ads are slowly gaining popularity in India, but they can be very effective. Like is the case with Facebook, there are many different types of Twitter campaigns that you can try to target exactly the type of people you want to reach out to. As one of the most trusted PPC Ad Management Agencies of Mumbai, we know exactly how to run Twitter Ads in the most effective manner.
So, these are the various networks as well as search engines on which our team is able to run and manage your campaigns in the most effective manner. To supercharge your PPC campaigns, look no further than us as your preferred PPC Management Company in Mumbai.